OUGD603
CHOSEN BRIEFS.
EXTENDED PRACTICE.
1 / BONE BROTHS
BRANDING & IDENTITY / PACKAGING
This Brief is based on a job offer i received during the summer holidays. Luckily it ties in with getting back to collage so I thought that it would be a good brief to include. This is because I obviously have to stick to a time limit and structure when working for a real life client and this could also help me to arrange and carry out other pieces of work.
The client wants me to create a logo and a brand identity for there broth products as well as a packaging solution. For now, they are looking for a packaging design for a single product, however they wish to leave room for a possible growth in their product line.
WHAT THIS BRIEF INCLUDES
- Logo
- Packaging
The company have already chosen the packaging vessel they wish to use to hold the broth so it is up to me to make a design that not only presents the brand and its values but also suits the style of packaging they have chosen in order to keep their broth.
HOW I COULD PUSH THIS FURTHER
- Stationary / Business cards
- Promotional / recipe idea labels
- To show how the identity could spread across a range of products.
* * * *
2 / LA BELLA
BRANDING & IDENTITY
La Bella is a brand new beauty and nail Salon that has opened in a village close to where I live in Yorkshire. The girl that has opened the shop is someone I used to go to school with so I decided to approach her and ask if I could use her new business as a basis for a design project. I felt it would be perfect as at the moment it is a very neutral little shop which means I would have a clean slate to work with a build on.
The fact that this nail shop is situated in a small village in Yorkshire may be something that i could play on and work with as it is a different dynamic to what Salons are usually seen as in larger cities and contexts.
WHAT THIS BRIEF INCLUDES:
- Creating a Brand and identity
- Logo
- A price list / Stationary
The business name 'la Bella' has already been chosen, however I might try and persuade the owner to possible change this in order to suit the aesthetic I aim to create after research and development. If not, this may alter the approach to the brief.
HOW I COULD PUSH THIS FURTHER
- Publication on procedure on offer
- Interior Decoration
- Possible Products to sell (care pack for nails).
- Promotional material (Newspaper add?)
* * * *
3 / FOOTI CHICK
BRANDING & IDENTITY / PROMOTIO
This Brief is based on a sportswear brand that was up and running when I played football at the age from around 13/14 till about 20. As you can tell by the name, this brand was based on very stereotypical visions and even though I do admire that they tried to give the Woman's game of soccer a higher profile and attempted to gain a new individual identity, I feel that they went about it the wrong way regarding there concept and aesthetic.
I want to take this brand and completely re-brand and re-focus the aesthetic and appeal relying on the needs and preference to the women of the beautiful game.
WHAT THIS BRIEF INCLUDES:
- Branding and Identity
- Packaging
- Promotion
HOW I COULD PUSH THIS FURTHER:
- Create a campaign to get more girls involved.
- Promotional material / Possible Partnerships and endorsement.
* * * *
4 / ACTORS PORTFOLIO
BRANDING & IDENTITY / PROMOTION
My brother recently graduated from a Preforming Arts degree course so he is now looking to get himself known with in the industry looking for jobs and opportunities. I offered to create a portfolio for him that would hold his details and other information in away that would make him standout and gain interest from possible employers.
the portfolio will have to include information of the education and experiences my brother has had as well as distils on his physical attributes accompanied with head-shots and other visuals that show off what his strengths with in industry are.
WHAT BRIEF INCLUDES:
- Branding & Identity / Business cards
- Packaging / deliverable by post
* * * *
5 / EVERTON FC
BRANDING / PROMOTION / PACKAGING
This brief uses the Branding already apart of the Everton Football club and is applied to a gift set created for a special occasion. The gift pack would be designed for a fan and could be bought on the account and would contain items that would be specialised through the club.
The pack would include a match day ticket as part of one of the exclusive lounges as well as other memorabilia that can serve as gifts that are kept such as a tie, watch etc.
WHAT BRIEF INCLUDES.
- Packaging of gift set
- Informational affilier
* * * *
Due to me not being able to do a lot when making designs and aesthetics for my wedding that took place in the Summer, I wanted to make a pack to send out to those that came in appreciation of them attending our special day. This idea was born out of many people that came asking to see photographs or inquiring about the music that was played through out the night.
The pack would include photographs from the day (possibly only including the ones that are of the recipients) and also maybe a digital format of the photographs and music used.
- Packaging and bringing together of different items.
- A suitable and related aesthetic.
I am still trying to think how I can hone in this concept, but I would like to Brand or rebrand a Wrestling show, superstars or school.
WHAT BRIEF INCLUDES?
A fitting rebrand to the ethos and style of industry.
8 / WRESTLING PUBLICATIONS
Developed from my interest in the different styles of professional wrestling, I would like to make a publication or a range of publications of the different cultures and traditions that make up these styles (American, Japanese & Mexican) and how they are distinctive with in the sport.
Each publication wil touch on and explain different aspects such as traditions, moves, Superstars and visuals and wil be designed in a suitable aesthetic to each style.
