Bone Broths / Live Brief / Design Boards & Evaluation

EXTENDED PRACTICE
BONE BROTHS CO.
DESIGN BOARDS / EVALUATION

The last board shows how the brand can be applied to multiple and relevant products according to the type of brand Bone Broths is. It shows the reach of the aesthetic and how much potential there is in the visual presence.

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EVALUATION

I really enjoyed working on this project and using skills and awareness I have learnt through not only design practice but also in ppp regarding how to manage payments. I feel that I have gained a lot more confidence in this side of the business.

Even though a few of the decisions made by the company owners are not what i would have gone with such as the packaging type and the logo design, I feel that learning how to make personal favour sacrifices helped me to understand that I am providing a service for someone else. This company is their vision and something they have put their lives into of along time in order of it to come to fruition and its not my business to alter or tamper with that. I feel that as long as they are happy then i am and these issue are not too much skin off my nose anyway.

I feel that this is the packaging the company should have gone for. The logo is simple yet balanced and it bring more attention to the detail in the pattern behind. I feel that the shape of this logo works better with in the shape of the label in raged to the packaging shape overall. The straight edges of the label, logo and type lying over the top of the sketches looks a lot cleaner and professional.

As a good will gesture to theses guys for taking me on and putting their faith in me, i quickly made up some business cards that could be used for the brand.

I feel that this is a good way on keeping the company sweet and will keep me in their mind when they need any other work or if anyone they know need any work doing. I also am genuinely happy and grateful that they allowed me to work for them as i have learnt so much in the process.

The also wrote me a recommendation:

"When we first started our company, we knew in order to be successful we needed to build a premium brand. This would all start with our logo and packaging design. Caitlin was able to do just that. Caitlin created labels and package designs that positioned as the premium brand within our food space. She did such an amazing job that we are now co-packing for another company due to the simple fact that our packaging was 100x better than theirs. This will equal thousands of dollars for us, and this would not have been possible without Caitlin."