BONE BROTHS / PART 2
NEW PACKAGING.
About three weeks after completing the original project, the guys at Bone Broths got back in touch and informed me that they had been taken over by a larger brand and they now have a new type of packaging.
The new packaging they are now looking at using come in the form of a carton. Personally I think this vessel is so much better than the foil spout bag they were previously looking at using. The packaging is called Tetra Pak and Nick sent me along a link to their website so I could take a look at the Tetrak Pak carton type they are wanting to use.
TETRA RECART
http://www.tetrapak.com/packages/food-packages/tetra-recart
They want to use the 500ml carton. There is also a video that goes with this page and it shoes how the carton works.
You have to flip up the top corners which real eases the top of the pack. This has a perforated strip that can be pealed back to open up the carton.
As well as this new packaging. Nick asked about the work I had previously done for Purdey's as this was the work that originally turned them to be for the work. He explained that they would like to have some colour to the packaging.
Now that they had been taken over by this larger brand, they could look further in to producing a range and having colour would be a good basis for this. Also the fact that the package is not foil anymore, colour will be more suiting.
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They still wanted the logo that I had made in the previous project. I told them that I would create a mock for them to look at so they could see the aesthetic I was looking to create.
I used images of the ingredients to decorate the carton: Parsley, Bay, Carrot, Apple (apple cider).
I sent over this file and explained that this is a rough mock up and all the images will be hand drawn by me which will ensure a consistency in aesthetic.
I also explained that the square with the logo on could change colour regarding the favour.
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