ALL ON GOING BRIEFS
GROUP CRIT
Today we had a couple of organised group crits going on. We split up the groups depending on the preference in work suck as illustration based , publication based of branding based, this was so we could get feedback from those currently working in a similar mindset.
I sat with a group of 6 that was made u of individuals more focused on branding and print based produce.
I decided to show three ongoing briefs there are all at different stages. We were asked to write down questions that we wished to ask the rest of the group.
BONE BROTHS.
I started talking about bone broths first, showing were the project started and were it is presently. everyone agreed that even though this project had dragged on, it is now at a better point than the original solution. This is through both the imagery as well as the change in packaging type.
My question for this brief was:
Do you think I should draw a line underneath this project as it has dragged on for a long period of time or should I look to expand. If so, how would I do this?
FEEDBACK:
- Because I have so much supporting material through all the testing carried out as well as the detailed illustrations, Pushing possibilities for further development of the brand would be a great way to utilise all this.
- Possible routes for further development could be - Bullion cubes, cuppa soups, Mugs, Bowls, Apron, Tea Towels, ladle, other stock products.
THOUGHTS:
I really like the idea of pushing the brief into new related areas, i feel it will help me to enjoy and breath new life into this project by looking at alternatives to a range and applying aesthetics to create a cohesive and eye catching brand.
LA BELLA / NAIL SALON
I explained that I have only juts started work on this project and had been concentrating on the logo. This is so I can then use this as a base to work around considering stationary needed by Laura at the salon. I explained the concepts behind the look of each logo as well as how they could be applied regarding colour.
My question for this brief was:
Which Logo do you like?
FEEDBACK
- Most people in the group felt that the above logo was the most suiting logo considering the ethos and situation of the salon. However it was suggested that i should look at trying lower case for the bottom type as well as looking at the bottom line. One said it 'threw her eyes off'.
- When looking at the rough possibilities of how I could organise the brand aesthetics, they liked the business card ideas and how they resemble the different nail designs Laura's creates at the salon. They also like the water colour flowers and how they reflect the fact the salon has fresh flowers everyday.
THOUGHTS
I will look into possibly using lowercase letters with in the logo in rider to soften the appearance a little. Im not sure what the comment 'throwing eyes off' meant as i don't see that at all within the logo. The whole point of having the rougher line at the bottom is to relate it to the hand rendered type in the representation of the salons experimental and hand on approach.
I still need to do a lot of work on this project with a lot more testing, so I'm not so worried about the possible aesthetics at this point.
D&AD / JOHN LEWIS
I explained the perforated bow concept sarah and I had come up with for or collaborative brief. because this brief is still in its initial stages I couldn't go into too much detail regarding the aesthetic. I also talked about the personable feel we were looking ti reflect regarding personalised notes and specialised tissue papers.
My question for this brief was:
What do you think about the concept? Is it exciting and is there any way we could enhance this further?
FEEDBACK:
- Everybody liked the bow concept and liked the idea of working with perforation. They also liked the ethos of personalised notes and gifts not only from the consumer but also through the notion of making John Lewis more personable and relatable.
- Think about how you are going to incorporate the origins and aesthetic go the current brand
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