D&AD / John Lewis / Initial Ideas.

EXTENDED PRACTICE / OUGD603
D&AD / JOHN LEWIS / HOME DELIVERY PACKAGING.
INITIAL IDEAS.


After the first meeting, we both decided to go separately and think of ideas and concept so we could then get together after the interview week and start to nail down a concept and product.



POSH BAG FOR LIFE.

- Fold over top bag
Folds over and rolls for smaller products / Larger items means the box would peak out from the back creating a cool block aesthetic from the colours of both the bag and box.

- 3 - 5  Different sizes depending on regulated box sizes, cushioning filling to protect inside.

- Different slashes on the bag that that can either make it into a rucksack or shoulder bag??

- Smaller items, gift bag made in the same way and same stuff as the larger products?

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MAKE A TOWN.

Different sized boxes with houses and other building types printed on the outside, different kind of building depernding on the shape and size of the boxes

Make up a little town with them all.

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BOX WITH A KEY

I really love the idea of having some kind of lockable cardboard box or just something that simulates the idea of unlocking the box with some sort of key.

I thought if we could create this using card in a simple yet effective way would give the feeling of specialness and almost a magical atmosphere.

The fact we could play with the concept of the key would give a great sense of exclusiveness to the customer and would also be something that would be completely new and exclusive to John Lewis.

Unfortunately I have tried to look int possible ways of carrying this idea out and there are no obvious solutions.

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CUTTING THE RIBBON.

Working with a similar concept to the key in the idea that what ever is inside the package is revealed through the individual actions of the customer. making the action more intriguing and exciting is how we can make the packaging into an experience.

Cutting the ribbon usually symbolises the opening, unavailing and presentation (usually of a property or space).

A package wrapped with a bow is usually a present for the recipient and is always met with joy. This is also a very positive association regarding the use of ribbon.



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UN-VAILINING

Again, in a similar way in which the previous ideas work, this concept plays on the action of  presenting and unavailing of something.

This can be associated with positive things such as an exciting magic trick a surprise or the opening of something new and unseen before.

You could possibly use material such as this inside the box that has it be lifted to reveal the product that is within the package. I could be a really interesting concept to work with when it comes to some physical and workable packaging.