Thursday, 21 May 2015

Bone Broths 1 & 2 / Design boards / Evaluation

OUGD603 / EXTENDED PRACTICE
BONE BROTHS / PART 2
DESIGN BOARDS & EVALUATION.





EVALUATION:

Brief 1 & 2

I have really enjoyed this project and I have learnt an incredible amount in regards to customer relations and professional conduct. The creative aspect of this project has also helped me to improve my illustration skills as well as my ability to utilise a ready made platform in order get the most impact out of the packaging prototype.

With this project being a live brief, I encountered the positive aspects of working with a real client. The positives have been being able to work out costs and what to charge form my work as well as how to organise the times of these payments. Because I had to work through an outside source in the packaging manufacturer, this allowed me to see how this kind of processes works. I learnt how to communicate with this type of business and now have a better understanding of the process a product has to go through before it is ready to have in store.

There hasn’t really been and negatives to working on the projects, however there have been frustrations in regards to the combination of the chosen logo from the original brief and the more detailed illustrations that came along as requested in the second half of the project. Personally I feel that these to aspect do not really sit right with each other. Even though they both are illustrative images, they are still very different in composition and style. I did explain these concerns to the client, however they were happy with the outcome and combination.
I feel that this project could have possibly been pushed in a more refined and cohesive direction, however I feel that this could be down to my initial naivety at the beginning of the project and not really understanding how to present my work and explain properly the aesthetic and concept that I thought would be the most suiting to the product. Its only now that I realise this and I think this realisation came through the research I gathered in relation to my Context of Practice module.
Even though I cant do anything about this now, I am definitely more aware of my responsibility to explain ideas and concepts more clearly and implement this into my design process.

Overall I am very happy with the outcome of this project and I feel that its evolution has created a very viable product and packaging that is ready to stocked on supermarket shelves. Even though there is a part of me that feels a little unsatisfied with the logo, as long as the client is happy, there isn’t too much to get frustrated about and maybe if I knew then what I knew now, I could have conducted myself and my ideas with more clarity. The illustrations I created for this project are definitely the best I have ever don’t and I feel that this skill has been developed in to a great weapon in my creative arsenal.

I have a big regret about this project and this is the Design boards. I didn't realise how time consuming it would be to create design boards as well as research boards and I feel that my boards are not as good as they should have been regarding the size of this project, especially the second half. I wasn't able to add much of my further development because I simply ran out of time before could print these boards in time for submission.


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