Bone Broths 2 / Packaging / Development

OUGD603 / EXTENDED PRACTICE
BONE BROTH 2 
PACKAGING DEVELOPMENT.

I started by adding the main items to the pak. Nick wanted to have the logo on each side of the package as well as the front. Personally i thought this was very unnecessary because the packed isn't really that big. having the logo on three sides of the box just wasted a lot a space. But this is what they wanted so thats what I did.

I then stated to arrange my illustration onto this file to see how I could get the best solution.

I liked having some of the illustration over lapping the main informational pits on the product. I think this gave more character to the layout and added to the natural feel.

As well as the nutrition label and the bar code. I was also asked to include this badge which is a label the shows the produce is legitimate and has been checked by the concerning food department.

I added this badge to the from to the packaging so its at the forefront of the product and clearly on view.

For the time being, the Bone Broth guys only wanted the beef flavoured broth. I decided to print out this carton roughly so I could get an idea of how this design would look in situ and to ensure that everything lined up accordingly.

I was really happy with the outcome, even if Ithought that the logos on each side over did it slightly. I also realised that i hadn't filled the box on the left hand side of the box. 

It said in it 'UPC CODE' I wasn't sure what this was so I googled it.

This is actually were the bar code should be, so I made sure that I adjusted this.

This is the finished net design for the Bone Broths Packaging.