Thursday, 16 April 2015

D&AD / John Lewis / Evaluation

OUGD603 / EXTENDED PRACTICE
JOHN LEWIS / COLLABORATIVE.
EVALUATION.


Over all I feel that Sarah and I worked really well together through out the project. I feel we both offered our strength and helped each other with our weakness which ultimately made this a strong and successful solution. From the beginning of the project to the end, I feel that we designated ourselves suitable and fair tasks and we made sure we updated each other along the way.



The project its-self I am very proud of and I feel that we answered the brief very well. i think that our concept and its execution is very viable and could work in real world situations. I really like the fact that we didn't stick with the routine, mundane delivery packaging that simple had imagery on the box. I think that the interaction of the design and the mechanisms used to open the box and present the content is a new and exciting way to deliver produce.

There is not only a physical connection through the workings of the box, there is also an emotional connection with the universal icon of a bow and ribbon which is recognisable to a special occasion and celebration of the recipient. It dent matter whether this is just a treat for ones self or if it is a purchase made for another.





Even though I do love this project, I wish we could have photographed and presented our concept in a stronger and more professional fashion, however time did not allow us to do this to our full abilities. i feel that we may have let our strong aesthetic and concept down a little by not making our presentations strong as these elements. Again, time was an issue due to other work we had to complete at the same time.

The bow on the tall box did not align centrally like we had planned which is something I would have liked to have corrected and I would have also liked to have pushed this project a little further (This is something I may try to accomplish if I have the time before module hand in).

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