OUGD603 / EXTENDED PRACTICE
IDEA & CONCEPTS.
DEVELOPMENT.
BAG FOR LIFE
I started to draw up my ideas and really look at the ways in which they could work regarding the realistic application as well as their relevance to the brief.
I started with the 'Posh bag for life' idea. I liked this because I felt like it worked with a concept that we are all familiar with but pushed it further in the sense of have a desirable piece of packaging that is not only re-usable but is also great looking and is not just re-used for the aim of sustainability but is re-used because this bag looks great. I also feel that this works with the John Lewis brand because they are up the higher end of the consumer market and they house many different fashion labels under their roof.
I started to sketch some ideas for this concept and started with a tote shaped bag that could house the box the produce would come in. Depending on the size of the box, the bag could roll down to close up the bag keeping the box safe and this could be secured with either the and button up strap or a simple sticker.
There could also be some straps one or two straps that could be buttoned on to either the sides of the bag to make it into shoulder bag or there could be some slits that run through the back of the bags that can then make it into a back pack.
Having simple slits and gotten fastenings makes the bag simple to use and transform into what ever is desired from the consumer.
Even though I do like this idea, I think it would only be suitable when looking at the fashion side of the John Lewis store. When you have to consider the range of products that have to be thought about when designing possible delivery packaging, this particular method would not be suitable.
* * * *
LOCK & KEY
I loved the concept of being able to unlock your delivery when it comes through the post. i feel that presenting the consumer with a key would make the experience very personal and would really make them feel special as this is just for them.
I searched and search for a way we could simulate the action and method of unlocking a box using card board, But i just could find anything that would be suitable to recreate when you have to consider the mass production that has to applied through a large organisation such as John Lewis.
* * * *
THE BOW CONCEPT
Taking a similar concept from the Lock and Key idea, the next thought I had was the concept of having a bow present on the box.
This concept responded to the comments made in the interview taken from the people at John Lewis as well as points made in the actual brief.
The brief talks about how they want the delivery packaging to induce engagement and excitement.
By having a bow on the box, this automatically becomes familiar to the audience as a present and everyone feels special when they are presented with a gift. Its this emotional response that i feel we could play on and I also think it is the type of emotional response that John Lewis is looking to simulate with this packaging.
The other thing about having this kind of concept is that it is international. Its a visual that is recognisable across cultures and continents which is also something that John Lewis is looking for.
I talked to Sarah about my ideas, both the lock and key concept and the bow idea. She agreed that the lock and key thing was too complex for the brief we are trying to complete, However we both agreed that the ribbon idea would be a great concept to work with.
After discussing this concept with Sarah, I started to look at sketches that we could possibly use that would encapsulate this idea.
I liked the idea of not just having the visual of the bow and having it as the actual opening mechanism rather than just having a box with a bow printed on it, I thought that this would really add to the concept and deepen the sense of excitement and intruige when opening the package.
This could be made possible with the use of perforation which could run along the ribbon print. This way the ribbon could be peeled way from the box and opening up the package.
I looked at different ways I could incorporate this as well as looking at how the bow could be positioned on the box and how the flap and perforation could be situated onto the packaging.
I liked to make sure that the the perforation would really look like you were undoing the bow. I feel that this would be the major catching point for this idea and concept.
I really liked this version which would have a little incision at the end of the ribbon which would allow you to get your fingers underneath the end so you could then lift and tare away the perforated strip. You could with have this on both ends of the ribbon or just on one. I will have to test this idea to see how it would work.
When the bow is untied and pulled, the tension would peel back the perforated strip in the cardboard. I though tho would be a cool and completely different way of looking at the packaging and instead of trying to simulate the untying of the ribbon, this would actually be a real untying of ribbon which could then be incorporated with the cardboard box.
* * * *
TALKS / UPDATES WITH SARAH
Sarah and I talked about the ideas I have had regarding the bow concept and I talked her through the different takes on the idea I have had. After discussing the ideas, we both agreed that the box with the actual ribbon around the inside would be too difficult regarding mass production and out of the other possibilities we both agreed that the box wit the bow in the top corner was the best.
We started to talk about the practicalities of this idea and what would happen to the packaging after the bow had been torn away from the box.
Having a single perforated strip would be better as the top flaps of the box could open up were as having too strips would make this difficult due to the corners of the box.
We talked about the fact that with this design being how it is, the packaging would not be keepable. this meant that we had to make a decision on which was most important in regards to our initial aims. We both agreed that the opening of the box was more important and as long as we made the box from recyclable material or ensure that the material could be recycled, this shouldn't be too much of an issue.
(Before we made any concrete decisions on this we agreed that I should test this ideas to ensure that they work.)
We the discussed other aspects of this project and talked about the actual content of each box and how the delivery should be presented once the box has been opened.
To really push the personal feel to the package, Sarah suggested that we should have little cards inside the package that could be personalised to the recipient. She also had the idea of making John Lewis into an actual person which again would work on the relatable and emotional connection to the consumer. We thought that having a card that would say something like 'To Sarah from John' would enforce the feeling of a gift even more and add to the concept of making the recipient feel special.
Through our research into other delivery packaging, we both agreed that the use of tissue paper would work best as this would remain in keeping with the high need feel that john lewis has. Tissue paper is a very clean way of wrapping and presenting a gift as we have seen through brands such as Zara.
We btw wanted this paper to be refined and clean to reflect quality, but then we also thought about possibly making different kinds of tissue paper regarding the type of content the packaging had. So say the package was a gift for valentines day, the tissue paper could reflect this.
We then thought that the cards inside could also reflect this. Not all the purchases made online are for the person ordering. People order gifts for others online also and the fact that we could make the packaging reflect this gift and have the present pre-wrapped means that this gift buying vcan come with even less hassle.
(While I went on to test the packaging possibilities, Sarah had the job at looking at tissue paper designs as well as the presentation of the gift inside the box.)
No comments:
Post a Comment