FINAL PRESENTATION.
NOTES.
Here is out final presentation.
I wrote up a running order just outlining what we had previously talked about in the last meeting regrading who was going to take about what in the presentation. This is so we could all get comfortable with hat we were going to talk about and also the flow of the presentation itself.
We also had the gif of the moving poster ready to show after the main presentation.
RUNNING ORDER
Cait:
-Intro/Moodboard.
-Words that gave inspiration.
Grace:
-Logo, its relevance and features / one for each city.
-Typeface / reasons for this.
-Slogans (Interchangeable, aware that they are individual cities and we don't want to white wash them the same. the different essays show diversity and benefits).
Charlie:
-Shapes ( chevron from main logo/acts as secondary logo were type is absent) (geographical based shape based on map points)
-Patterns ( Geographical shape acts as background texture) (Chevron pattern more predominant and used more for way finding)
Adam:
-Posters
-Train (interior and exterior)
Mel:
-Uniforms (accents of identity / smart, approachable appearance)
-Station details (Roof, escalators, barriers, Window)
Cait:
-Digital posters in station (utilising technology / intriguing change in colours and changing slogans.
-Through the environment / Liverpool
Grace:
- Applied to other transport methods, spreading the message
- Through the Environment / Manchester
Finish / Moodboard again
LIVERPOOL / ENVIRONMENTAL
Using iconic buildings and exploiting different and unique formats to promote the Northern Powerhouse and making sure that each slogan also correspond with the method of application.
-Intro/Moodboard.
-Words that gave inspiration.
Grace:
-Logo, its relevance and features / one for each city.
-Typeface / reasons for this.
-Slogans (Interchangeable, aware that they are individual cities and we don't want to white wash them the same. the different essays show diversity and benefits).
Charlie:
-Shapes ( chevron from main logo/acts as secondary logo were type is absent) (geographical based shape based on map points)
-Patterns ( Geographical shape acts as background texture) (Chevron pattern more predominant and used more for way finding)
Adam:
-Posters
-Train (interior and exterior)
Mel:
-Uniforms (accents of identity / smart, approachable appearance)
-Station details (Roof, escalators, barriers, Window)
Cait:
-Digital posters in station (utilising technology / intriguing change in colours and changing slogans.
-Through the environment / Liverpool
Grace:
- Applied to other transport methods, spreading the message
- Through the Environment / Manchester
Finish / Moodboard again
* * * *
MY NOTES FOR THE PRESENTATION.
INTRODUCTION.
Moodboard / This is our Capital North.
WORDS OF INSPIRATION
Unity / Flow / Ease
This are the words we kept in mind when working to come up with a solution as this is what we believe the capital North should be all about.
DIGITAL POSTERS
Utilising new formats, methods and technology to create intriguing forms of promotion.
LIVERPOOL / ENVIRONMENTAL
Using iconic buildings and exploiting different and unique formats to promote the Northern Powerhouse and making sure that each slogan also correspond with the method of application.
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