D&AD / Box preparation / Laser cut & printing

OUGD603 / EXTENDED PRACTICE
DESIGN FOR THE BOX.
BOX DEVELOPMENT / DESIGN.

Before printing we tested each box out on the laser cutter to make sure that everything would run smoothly.

 After all of the boxes tested out well, we went on to laser cut out a number of each to make sure we had enough just incase the printing didn't go to plan.

For the design on the top of the box, I sketched a couple of different bow but the Sarah and I finally settled on this design.

This is the sketch we both agreed on, its nice and big and has that classic feel to it. Sarah took this image and digitalised it ready to apply to a screen in order to print it on to the net.

This is the digitalised version of the bow that Sarah created. She also added a little label with the John Lewis logo on which I thought was a great little touch to the aesthetic.

Sarah then arranged the bows onto the net accordingly so we could the go to the print room and expose our screen ready to print.

We exposed are screen and the looked at mixing our ink. We tried to get the colour as close the the John Lewis green as possible so the box would be immediately identifiable to the brand.

After a lot of testing we managed to get a pretty close balance of green brown and black ink to get the closest colour green possible.

To double check the ink and the design we did a test pull through from the screen on to out card. We could also work out how many pulls and pressure we would need to apply to make sure the print would com out clean and crisp.

This all came out fine. Even though there are a few blemishes in regards to the pressure of the pul, I think the just lends its self to the homely feel of the packaging.

Now we know that this print and the ink all works well, we went onto print the designs on the boxes. In total we ha 4 different screens. One with the large box bow, one with the small box bow and one with the tall box bow. Th last one has a small and a large version of the John lewis logo for the underneath of the top flap.

We had to make sure that we printed each aspect, both the logo for the underneath ad the bow in the correct positions so that when the box was all folded up, each component was in the right place.

This meant that each print had to be the other way around from each other so that once the flaps are folded over one another.

We left all the freshly printed nets to dry flat and packed then away flat until we were ready to perforate them and fold them up accordingly.